Adding to your on-line presence via Facebook
First of all, there really is no substitute for a professionally-crafted website when it comes to letting the world know about your company or organisation. However, that is not to say that social media, and particularly Facebook, does not have its place when it comes to promotional tools.
Facebook is massive; that much is obvious when it comes to searching, for example, for a name of a company or individual on the web, when you see the number of times Facebook would be referenced at the top end of Google results.
There are actions you could take, relative to Facebook, which we could list here but, since Facebook could change the way it works at any time, the safest and easiest way forward is to point you in the direction of Facebook itself.
You can read about it here.