Google Analytics

We at Inbox Design cannot emphasise enough just how important it is to have Google Analytics working for your website.

Not only does it give you important and useful information regarding visitors to your site, Google will actually like the fact you are using it - and that's never a bad thing.

Some of the important data that Google Analytics offers:-

  • Where on the web your visitors are coming from – so important if you are targeting a specific audience.
  • How they got to your website – this is very important for determining which of your promotional efforts most effective. It shows if visitors found your site directly by entering you URL, through a referral from another website (e.g. social media like Facebook & Twitter), or via search engines.
  • Which web browser(s) are used by your visitors – knowing which browsers your visitors use allows you to know which browsers you should be focusing on.
  • What keywords were used by visitors in the search engines to get to your website – this is crucial for SEO (Search Engine Optimisation). 
  • Which types of device(s) your visitors use - so very important now in the era of responsive sites.
The Dashboard we build into each of our content-managed sites supplies all of the above with up-to-the-minute data and graphics.  You can tell at a glance what on your site is working well and what may need tweaking.

Google Analytics